This unique cinematic experience brought the growl of a Mercedes-AMG engine to select 4DX and D-Box Cineplex Cinemas across Canada. The campaign is an adrenaline-charged 30-second immersive journey that surrounds the audience with the unique sounds of an AMG engine that is pushing the limits of performance.

Darkened theatres with black screens set the stage for moviegoers to embark on an aural only immersive journey of performance and raw power.