Cannes Lions

Mercedes and the Wind

PUBLICIS EMIL, Berlin / MERCEDES BENZ / 2021

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

With the omission of a voiceover, the right choice of music track was vital to the tension-building, message, and iconoclastic resolve of this film. As the lyrics, tempo, and mood would have to work seamlessly with the picture to mesmerize the viewer, a bespoke recording was the only way. With the aim of delivering an iconic film, we chose an iconic track that fitted our message of Mercedes-Benz joining forces with the wind perfectly: The Beatles’ "Come Together". Completely re-worked in a minor key by US artist Lauren O’Connell, this haunting anthem builds like a coming storm to its powerful crescendo and adds immeasurably to the power and draw of the visuals.

Similar Campaigns

12 items

Shortlisted Spikes Asia
The Reinvention of Pretty

TEAM X THAILAND, Bangkok

The Reinvention of Pretty

2023, MERCEDES BENZ

(opens in a new tab)