Cannes Lions

MERCEDES AT THE GENEVA AUTO SHOW

SCHOLZ & VOLKMER, Wiesbaden / DAIMLEY CHRYSLER / 2001

Awards:

2 Shortlisted Cannes Lions
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

On the occasion of the 71st Salon d'Automobile at Geneva from February 27 to March 11, 2001, a web special has been developed for the DaimlerChrysler AG opening a completely new chapter of the 100 year old "Story of Passion": the passionate relationship between the trademark of Mercedes-Benz and its customers.Before the background of legendary stories of "people and their Mercedes-Benz", the web special, above all presents the latest exhibiton highlights as the most modern examples for customer use and customer orientation in the Mercedes-Benz style: the presentation of the new and longer A-Class and the world premiere of the new, personalizable Multi Channel Portal.Thus, the new web special once again does not only communicate facts and data around the exhibition, but it also transports in the most unique way the connection between model cultivation and customer service, between clientele and passion - i.e, everything that makes the link-up between Mercedes-Benz and its customers so unique.

Similar Campaigns

12 items

Option 2

GOODBY SILVERSTEIN & PARTNERS, San francisco

Option 2

2020, BMW

(opens in a new tab)