Cannes Lions

MERCEDES-BENZ

OGILVY & MATHER ADVERTISING TAIWAN, Taipei City / MERCEDES BENZ / 2008

Film
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This campaign was broadcast over the Christmas season. Our intention was to use "Santa's Secret" to deliver the position of the S-Class: The Ultimate Dream Car. What kind of people are truly wealthy? What kind of things are life's real presents? What kind of desires make people genuinely content, make them stop wanting anything else? Isn't it obvious?

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