Cannes Lions

MERCEDES-BENZ 4MATIC FOUR WHEEL DRIVE

JUNG von MATT, Berlin / DAIMLER / 2008

Awards:

1 Shortlisted Cannes Lions
Film
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4MATIC from Mercedes-Benz is an intelligent four-wheel-drive system, which responds directly to changing road conditions. To demonstrate this superior technology in an original and unseen way, we created "the 4MATICS" - four men that speak, move and react in perfect synch.

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