The online special is element of the integrated marketing campaign for the new Mercedes-Benz C-Class launch. Concept idea: C-for Yourself. People experience the new C-Class. A protagonist guides the user through the microsite. Special about it: the “First Frame Concept”. The real setting of the start frame is all in one - configurator and interactive movie. Users can choose between discovering the model via a 360 degrees soft configurator or via the interactive feature movies. Configurator and movies merge to a consistent appearance seamlessly linking information with entertainment.