The C-Class Avantgarde is the entry-level sedan for Mercedes-Benz and wanted to communicate the $6000 of added value in the C-Class AVANTGARDE that comes with no extra charge. The online ad concept uses a magnifying glass to emphasize the importance of taking a closer look at the Avantgarde edition of the C-Class. This execution used flash to create a magnifying glass concept, in which users were prompted to play with the magnifying glass to get a closer look at the car. Enlarging banner areas as it passes over them, the magnifying glass lets users get a more detailed look at vehicle’s physical aspects and features, thus impressing upon them the added value.