To showcase the new Mercedes Benz CLA as the most aerodynamic car worldwide, we used the classic setting of a cat sleeping on the bonnet, and made it slide over the entire autobody driven only by a slight gust of wind.

To stage the new Mercedes Benz CLA as the most aerodynamic car in the world, we used the classic setting of a cat on the bonnet, sleeping, that is being pushed over the entire car only a slight gust of wind.

The music is a new interpretation of The Cat Duet by Rossini.

In a specially constructed gallery in Paris, the most outstanding pictures got projected in real time. The clue: The higher the #Untamed Score, the stronger the image influenced the entire exhibition – consisting out of more than 30,000 uploaded pictures.

#Untamed was the first photo exhibition that autonomously curated itself – and simultaneously took place in the social web as well as in the art- and culture metropolis Paris.