Mercedes-Benz presents their first fully electric concept car: the Mercedes-Benz EQ. However, competitors like Tesla and Co. are already a couple of volts ahead. So we got the task to create an online spot for the Stuttgart-based car company that would vault them to their accustomed spot at the top and make them number one of the global electric-vehicle market.

Above all, the future of mobility is one thing: quiet.

Mercedes-Benz wanted to communicate this fact for their new Conceptcar EQ to become viral. Without further ado, they invited influencer and beatboxer Daniel Jovanov aka "Human Car Sounds" on a ride in the EQ and put him on behalf of the car sounds in the desert.

We got the task to create an online spot for the Stuttgart-based car company that would vault them to their accustomed spot at the top and make them number one of the global electric-vehicle market. With a springing charge of viral power for the Mercedes-Benz EQ we make short shrift of driving noises and abandon them in the middle of nowhere.

We say goodbye to driving noises and abandon them – impersonated by well-known beatboxer Daniel Jovanova aka “Human Car Sounds” – on a lonely road in the middle of nowhere. The result: An irritating sound that no one could ignore and the most successful viral spot ever posted on Mercedes-Benz’ Facebook and Instagram.

The result: An irritating sound that no one could ignore and the most successful viral spot with +500.000 Shares, Likes, + 5 Mio. Views (organic) on Social Media.