Cannes Lions

MERCEDES-BENZ EXPERIMENTS - SAND

BBDO PROXIMITY SINGAPORE, Singapore / MERCEDES BENZ / 2015

Film
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Overview

Entries

Credits

OVERVIEW

Description

Like the science that shaped it, the new C-Class is amazing. So when we wanted to explain its key features, we turned, once again, to science. Introducing the Mercedes-Benz Experiments – a series of videos that demonstrate some of the innovations available in the new Mercedes-Benz C-Class.

Execution

The campaign was for the local market, aimed at tech-savvy individuals aged 25 and above.

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