In 2011, clients were able to test the B-Class F-CELL for the first time. To highlight the core value, we mounted flower boxes onto the rear end of the car. During their test-drives the emission water ran directly into the flower box. This way, drivers and pedestrians saw at first glance that the F-CELL is great for the environment.

At the time of the promotion, mobile searches on Google doubled instantly (5-6% of all search inquiries). The demand on F-Cell saw a rapid increase of approximately 10% in Google searches and made the BlueEFFICIENCY web special popular like never before.