For Christmas, Mercedes-Benz requested a direct marketing promotion for the base of loyal clients who are always changing from one Mercedes to another.The appreciation for the Mercedes brand is passed through generations and most of our loyal clients are also sons of Mercedes owners too.

To insert the Mercedes spirit during this special occasion we created a Christmas Tree Star carrying our logo, which, according to the new tagline, "should always shine from above".

We received dozens of emails from our clients asking how they could buy another one for their jealous relatives.