The Mercedes-Benz Viano is very spacious, offers extra cargo capacity and handling for all of your needs. But how can we say all that without making one heavy brochure?

Big brochures and catalogs are costly to mail. So how can we show the Viano without resorting to traditional media and have consumers interact with all this information in a way that translates the experience of owning the very vehicle we are trying to sell?And finally, how can we display its massive cargo capacity in a direct mail effort?

A pen drive (USB Flash Drive) with large flash memory capacity (2GB). One that does not look like a pen drive but rather a Mercedes-Benz Viano. Since it is light and small it saves a lot of money when mailing. Also, because it is something that everybody uses, it doesn't get lost in the bulk of regular mail. We were able to put all the information about the Viano on a PDF document inside the USB flash drive.

It represents the very essence of the Viano: cargo space, transportation, interactivity and technology.

The client is ecstatic. The idea saved money with mail, and the demand for test-drives grew significantly. It became as desired as the Viano and proved to be the perfect solution.