Cannes Lions
SCHOLZ & VOLKMER, Wiesbaden / DAIMLER / 2013
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Description
The relaunch of Mercedes-Benz.com as an innovative premium brand magazine - the visual appearance, contents and methods of the traditional website have been changed, transforming it into an e-zine.
All of the contents, topics and messages are prepared editorially - arranged according to relevance and topicality. Strategically, the relaunch has accompanied the consolidation of the entire digital Mercedes-Benz world.
Platforms such as "Mercedes-Benz.tv“, "Mercedes-Benz Reporter“ and "Mercedes Magazine online“ have been fully integrated and can be accessed via the seven different categories.
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