Cannes Lions

MERCEDES E-CLASS

SCHOLZ & VOLKMER, Wiesbaden / MERCEDES BENZ / 2004

Awards:

2 Bronze Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Description

The website makes the user a co-author of a Mercedes-Benz film. They can edit the film, write their own story based on the film and publish it in the community. The basis is the product film for the E-class '7 years later'.

OBJECTIVE: Establishment of interactive films of Mercedes-Benz on the Internet.CONCEPT: The online public individually clicks through the seven of thirteen film sequences from the product film '7 years later' and determines the cause of action . After having gone through the website, the user can write his/her personal story based on the film . Through a communication room, the stories of all participants are read and rated.

Similar Campaigns

12 items

2 Cannes Lions Awards
The Iconic Playlist

TBWA\PARIS

The Iconic Playlist

2024, MERCEDES BENZ

(opens in a new tab)