Cannes Lions
SCHOLZ & VOLKMER, Wiesbaden / MERCEDES BENZ / 2004
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Description
The website makes the user a co-author of a Mercedes-Benz film. They can edit the film, write their own story based on the film and publish it in the community. The basis is the product film for the E-class '7 years later'.
OBJECTIVE: Establishment of interactive films of Mercedes-Benz on the Internet.CONCEPT: The online public individually clicks through the seven of thirteen film sequences from the product film '7 years later' and determines the cause of action . After having gone through the website, the user can write his/her personal story based on the film . Through a communication room, the stories of all participants are read and rated.
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