Cannes Lions
JUNG von MATT, Hamburg / DAIMLER / 2009
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We see countless beautiful stallions galloping towards a small Spanish town. Riding the horses are beautiful women wearing evening dresses. Cut to two old men sitting in the market square. One of the men rubs his eyes in disbelief as the horses and their riders’ race by. He says to the other man knowingly: „I like car commercials. Mmmm ... “ .At that moment the new E-Class Coupé appears in exactly the same spot where the horses and their beautiful riders have just been, and vanishes gracefully behind the next corner.
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