Cannes Lions
MESSAGE ALERT BOOKMARK
DENTSU UTAMA, Kuala Lumpur / BOOKXCESS / 2014
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Overview
Entries
Credits
OVERVIEW
Execution
The Bookmark reached the customer directly via text message and therefore was immediately effective in prompting them into reading again.
Outcome
Malaysians were buying and reading more books. There was much hype created via social media and also heavy print and PR coverage on the interactive Bookmark. BookXcess Bookstore recorded an all-time sales increase of 25%, generated in 3 months.
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