To recruit the best civilian doctors into the Air Force, we needed an idea that showed them how much more interesting and challenging their jobs could be.

So we sent them more than a direct mail piece. We sent them a patient. In scheduled appointments with 30 of Australia’s best doctors, nurses rushed in patients from combat zones who appeared to be seriously injured.

In these simulations, doctors were challenged to diagnose the patients and realistically treat the wounds by looking at the x-rays, blood reports, and medical charts, all in real time.

As they provided emergency treatment to the patient, they learnt first-hand what it was like to be a medical specialist in the Air Force – and showed us that they have what it takes.

We sent them more than a DM. We sent them simulated emergencies from a combat zone. In scheduled appointments, nurses rushed-in patients who appeared to be seriously injured and wounded to 30 of Australia’s best doctors.

The doctors were challenged to diagnose the patients and realistically treat the wounds.

As they provided emergency treatment to the patient, they learnt first-hand what it was like to be a medical specialist in the Air Force.

We needed to fill 55 medical specialist roles. Every one of these roles was quickly filled, from brain surgeons to anesthetists. Australian medical journals and newsletters featured the campaign and it spread within the medical community. Not only did we show the top Australian medical minds what it takes to be an Air Force Medical Specialist, we convinced the best to become one.