Cannes Lions
DENTSU, Tokyo / MINISTRY OF ECONOMY, TRADE AND INDUSTRY / 2012
Overview
Entries
Credits
Execution
Three ideas to support this “Electricity Saving Action ",.・Create website that people can see corporate Japanese companies its goal and rank ・Application Programming Interface for real- time electric power supply-and-demand information.・Feedback from advertisement of TV, magazine, radio and news paper.
Outcome
Reduced 17% of electricity compare to last year.After the 3.11 we should have been avoided no more economic slowdown, cities power supply was not turned off and the massive blackout was also avoided.“Electricity Saving Action” induced Individual people to effort saving power even it would be determent for their businesses, I it worked well for whole country of Japan.