Metro is a departmental store with a strong green conscience. Until now, all its eco-skewed campaigns target the adults. Metro believes it is time for the next generation of shoppers to think green. Metro wanted kids to learn and care for the environment.

Metro Story Bags - Metro knows that children learn best when they are having fun. So it created a series of paper bags specially for kids. Functional carriers one minute - Fun activity books the next.

Each bag could be turned into a colouring book. Each book came with its own story and a simple environmental message. By reinventing the shopping bag, Metro took the old adage of ‘recycle and reuse’ and gave it new life.

Metro’s ‘story bags’ were very well-received. This simple colouring activity brought families together and Metro’s green cause closer to everyone.