Cannes Lions

METROPOLITAN FINANCIAL SERVICES

LOWE BULL, Cape Town / METROPOLITAN / 2008

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As humans we are influenced by a multitude of different people around us. While the degree of influence may vary, those people that are close to us have an enormous part to play in our lives. Time and time again, we will find ourselves assisted and guided by those who care for our wellbeing. Everyone has a part to play in the success of others. Some of us may have knowledge to share; others may have support to give, or inspiration to offer.

It is this thinking that gives rise to our campaign: Alone I can’t, but together we can.

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