Actually, it was not an ad or publicity-editorial. In fact, it was an unusual media intervention, which altered the content of a real article of great relevance to the newspaper. That's because the news piece was talking about a local soccer club that would play in the local league’s final that week. By removing all the names, the work of diagramming and revising became something totally different in the paper’s routine. This process got people from different areas involved, making sure everything went perfectly.

Over 60,000 readers could see before their very eyes, that paying attention to the smallest details can make a difference when finding a missing person.