Cannes Lions
JUNG von MATT, Hamburg / GEBRUDER MEY / 2007
Overview
Entries
Credits
Execution
When somebody bought Mey lingerie the price scanner made a naughty whistle. This not only confirmed Mey customers' decisions but also attracted new customers.
Outcome
The naughty scanner was an entertaining attention grabber for all customers and increased sales of Mey lingerie in every store where it was installed.
Similar Campaigns
12 items