Cannes Lions

MEY FINE LINGERIE

JUNG von MATT, Hamburg / GEBRUDER MEY / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

When somebody bought Mey lingerie the price scanner made a naughty whistle. This not only confirmed Mey customers' decisions but also attracted new customers.

Outcome

The naughty scanner was an entertaining attention grabber for all customers and increased sales of Mey lingerie in every store where it was installed.

Similar Campaigns

12 items

1 Cannes Lions Award
PRO VISION

GEORGE PATTERSON Y&R, Melbourne

PRO VISION

2015, OAKLEY

(opens in a new tab)