Cannes Lions
MEDIACOM, Dusseldorf / COCA-COLA / 2006
Overview
Entries
Credits
Execution
The campaign is a great example of how the simple mechanic of a medium can leverage the effect of the creation: every consumer will see the kissing sequence when the doors open and close, and thus imagine the exciting mixture of Cola and Orange.
Outcome
Sales research showed: immediate volume sales increase of around 21% at participating gas stations during campaign period, this level was sustained after end of campaign by 12%.
Similar Campaigns
12 items