Cannes Lions
PSYOP, New York / MICHELIN / 2010
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Description
This is a “spaghetti western”, David and Goliath tale of how the Michelin Man saves a town from an evil gas pump. The gas pump sucks money and belongings from the innocent townspeople until the Michelin Man comes along and gives the people Michelin tires, making their cars more fuel efficient, and less reliant on the gas pump. The Michelin Man is the town hero.
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