The Michelin Better Mobility websites objective was to match and then extend the 3D world created for a 30-second television spot, bringing to life Michelin’s “Better Mobility” brand positioning. Our goal was to showcase Michelin’s unique 120-year history of innovation as well as its vision of sustainable mobility: making tomorrow’s roads safer, greener and more fun to drive. The websites goal was to create a fully CG, immersive experience where visitors of all ages and driving experiences were surprised and entertained while learning how Michelin stands for much more than just tyres.