The creation of a 36-page booklet entirely dedicated to Micra and created in collaboration (the text) with numerous high-profile people including sociologists, designers, actors, sculptors, writers, journalists and marketing professionals.The packaging of the mailing is original and aimed at attracting the attention of the recipient.The objective is that of 'communicating at a high' level, a customary treatment coherent with the Micra world that has been symbolic over the years and continues to be presently: 'THE MYTH CONTINUES'.The images of the new Micra on the cover of the mailing and case are a visual of the car taken in profile in order to bring out its design that uniquely mixes the curvature and linear design. As well as its square build that accentuates elegant class (the format of the case and booklet).The mailing was sent to 50,000 opinion leaders and Micra owners.

From 50,000 selected contacts, 252 joined the 'I Love Micra' offer proposed.The mailing reached a redemption totalling 30% superior to the national average (1.3% vs 1%).The conversion rate totaled 66% above the national average.7.3% was the total 'Outstanding' conversion rate of email and SMS messages.As well, it is important to note the significant impact on consumers made by the presence of opinion leaders, actors, high-profile individuals, etc., present at Nissan events organised to promote the launch of the new Micra.