We developed a cross platform reality drama series featuring popular TV host Naz, his family and another Malaysian celebrity, DJ Ben.

The story began on Facebook when Naz realizes that Ben is very well connected. Naz’s realisation is thanks to the “Connect-o-meter” app which helps develop the central premise of the show.

Over 8 episodes, Ben introduces Naz to the “Happiness Machine” - showcasing Naz’s journey towards a happy family and professional life through Microsoft’s products.

The television show featured a radio segment where Naz and Ben discuss their connectedness.The changes in Naz’s life are almost instantaneous he starts spending more time with his family, he can celebrate festivals with his relatives far away thanks to video conferencing and he is also happier at work.

It was unique experience for the consumers to see reel merge with the real.

The Malaysian Microsoft campaign produced exciting results for the brand.

The campaign reached more than 6 million Malaysians across media platforms. The traffic to local campaign site increased nine folds.

Traffic to Windows Facebook page increased dramatically and saw 188% increases in fan base.

The connect-o-meter app generated 217 million impressions and went viral to more than 2.8 million Malaysians.

The success of the app was not just restricted to Malaysia as consumers in 7 countries interacted with the app.

The social media buzz count around the brand reached an all time high and saw 13 times increase.