Every year, Victoria Beer, celebrates the Day of the Dead; and this year they spoke about Mictlán, the underworld of the Aztecs divided into 9 regions. In 2018, Mexico was a fashion reference worldwide and the talent of many Mexican designers is highly recognized.

Travel to the Mictlán represents one of the most popular Mexican traditions, death. The legend says that those who died from natural cause where the only ones traveling to Mictlán, no matter gender or wealth. The only way to reach peace on their spirits inside that place was to go through 9 regions of the underground.

We decided to take advantage of all the Mexican talent and invited 11 designers to make the first line of clothing and jewelry in honor of Mictlán. 9 clothing designers were responsible for making 18 pieces, and 2 jewelery designers created 10 different models. Each piece represented a region of the 9 that the Aztecs had to cross to find eternal rest in the Mictlán. The fashion designers that participated were: Ocelote, Marika Vera, Cynthia Buttenklepper, Karla Luna, Carla Fernandez, No Name, Jesús de la Garsa, Yakampot and Malafacha. The jewelry designers were: Hugo Rosellón and Angela Téllez.

A runway was created with Mexican fashion style in which the designs from Mictlán where represented by models customized as Catrinas that wore our special edition jewelry.

Ocelote: Inspired in shadows. Materials: charol, silk and leather.

Marika Vera: Inspired in land of mountains. Materials: silk in red-ish colors.

Cynthia Buttenklepper: Inspired in the interpretation of the stone knives. Materials: light silk and translucent colors.

Karla Luna: Inspired in snow. Materials: satin and rhinestones.

Carla Fernández: Inspired in Jorongos that cover cold weather. Materials: leather and cotton.

No Name: Inspired in blood and arrows. Graphic art and blending trends are his principal technics.

Jesús de la Garsa: Inspired in savage beasts and death. Extravagant leathers and silk are his materials.

Yakampot: Inspired in the 9 estates of conscience. His principal material is rug.

Malafacha: Inspired in the connections between life and death, to create painted looks on hand.

“Viaje al Mictlan” shows all the richness of the national culture facing more than 200 people, showing to media like Vogue Mexico and Latin America, Elle Mexico, L`Officiel, Harpers Bazaar, GQ, Marie Claire, Mexican models invited such as Mariana Zaragoza, Karina Villa, Sofía Mónaco, Karime Bribiesca as influencers and mexicans celebrities like, Camila Sodi, Horacio Pancheri, Tessa la, Pamela Allier, Andry Torres, Sofía Lascurain, Andrea Maria, among others.

Due to this, media alliances where created and with designers, interviews generated over 3 million of impressions in media, development of an annual platform and besides, the impulse of Mexican talent in the fashion industry.