Convincing people to invest money in such a long distance goal is very difficult, even if that goal is their future selves. In this series of advertisements we chose to use a comic warning. This campaign ‘documents’ the life of the ultimate urban loser, twenty years from now. After seeing him struggle with his weird futuristic gadgets while wearing his way-too-small silver-coloured futuristic clothes, the advertisement asks us if that is how we imagined our future. The answer is obviously no, and the way to avoid it is investing in Migdal.