All hobby Lagerfelds and wannabe Westwoods could demonstrate their design skills with Migipedia’s underpants

configurator. Living up to Migipedia’s promise that the user community has the final say, it was also the community

selecting the design that made it to the Migros store shelf.

• Over 1’100 designs submitted

• Over 5’200 votes

• 90% more visitors on the site during campaign

• 65% returning visitors after the campaign

• 4 winner designs to be in store since April 2015