For this purpose, we prepared a signed letter format for a newspaper supplement which is dealt with one of the biggest newspaper in Turkey. On the full front page of Sabah Keyifli Alışveriş supplement the letter format was ready to use. Heading was announcing “Migros celebrates the Father’s Day” and a note below was explaining the purpose of the letter and below that, a blank part for the child to write her/his own sentences to their fathers.

Thus, reading the newspaper and seeing a note written on behalf of the celebration from a hand writing of father’s own child, the most beautiful gift to be received.

The significance of this letter is to be read again and again over the years. The idea of storing and remembering these emotional moments was accompanied by Migros. Newspaper 377.860 units sold.