A young fireman remembers a conversation he had with his mom, when he was a kid, as he’s pouring himself a glass of milk. That memory helps him face his first day on the job as a fireman and turns him into a hero, because milk fuels a better future.

Mom: Okay, its time to go to bed. Here’s your milk. You ready?

Boy: No, I don’t wanna go to bed.

Mom: Why not?

Boy: Too scared of the dark.

Mom: Hmm … well let’s think about some people that make you feel … brave. Who are some people that make you feel brave?

Boy: Firemen

Mom: Who?

Boy: Firemen

Mom: Oh… What about fire-fighters make you feel brave?

Boy: Um they, they just do really brave things.

Mom: Like what?

Boy: They rescue people from burning buildings.

Mom: That sounds like you have to be really brave. Do you think you could do that?

Boy: Yeah.

Mom: Yeah … I know you could.

Super: What you say with a glass of milk lasts forever.

Logo & VO: Got milk?