Cannes Lions
BIG ANT INTERNATIONAL, Seoul / MAEIL / 2011
Overview
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Description
Design a package for a vitamin fortified milk for young children.
Execution
Because the product is milk, and the idea is to attract children's interest, we decided to use a cartoon barn and cartoon characters as the design.
Outcome
The product quickly became number one in Korea for children's milk and has remained there since its release in October 2010. Over half a million units have been sold in the first 5 months.
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