Young women don't drink enough milk, although they know the risk of getting osteoporosis at a later age.How can we reach these young women? We address them at a moment when they are sensitive for messages about their health: this moment is right after giving birth.Staying in shape is about eating healthy food, but also about getting enough exercise.MILK wanted to help with both, so they developed Milk Mamamoves, a fitness program all young mums can do with their baby as fitness weight. Milk Mamamoves is developed with Fitclass.The aim of the campaign is to bring milk top of mind with young women, a target audience that is normally very hard to reach.

More facts and figures are not available yet, since this campaign was launchedon April 29th, just before the entry deadline of this competition.