Cannes Lions
PUBLICIS ITALY, Milan / PARMALAT / 2009
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A boy, coming out of a trailer, greets his parents, relatives and friends who are inside. The boy while drinking a glass of Parmalat milk arranges with friends how to spend the evening. Little by little we see that the trailer is overcrowded. The boy is cycling away when from the inside of the trailer the people scream at him to close the door.
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