The creative execution of the emoticon is simple, :?{) , just a few keystrokes. In all aspects of digital communication from Milk, the :?{) is used to engage teens in their own “texting” language. The Milk Emoticon now lives along with other examples of emoticons, or “texting” shortcuts. Some examples of familiar emoticons include :?) to represent smiling ;) to represent winking and :?*) to represent blushing.

In 2006, milk sales increased by 420 million gallons, declines in consumption among kids and teens have been halted, and fans of myspace/bodybymilk are growing at a rate of over 3,000 friends a month.