Cannes Lions
PER HøJ, Oslo / NORDEA / 2019
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Overview
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A boy is sitting in a sofa watching TV. His grandfather sits down besides him, and asks him "Sup?". The boy looks baffled back at him. The grandfather then asks again "Wassup?". The kid still doesn't understand what he's saying, and the grandfather has to clarify that it's "Just an old expression" that they used back in the day. Then, he asks again "How are you doing, Mads?". The kid looks bewildered, while the pay-off text is showing: "One day you'll be the old one. Start saving for retirement today.". The boy eventually answers that he's fine.
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