Two young guys, Mike and Zach, are setting up for a party on the beach. As Mike sets out the chairs he double checks with Zach that he sent out the invitations. Zach says "no" -he didn't send any invites. This concerns Mike. How are people going to know to come to the party? Zach calms Mike down and tells him not to worry, that he's got it covered. When Mike asks how - Zach gestures broadly and says that he used "chum." We pull back to reveal lines of hundreds of bottles of Miller 64 leading in every direction to the party. We cut to see surfers, joggers and other beach goers drawn to the party by the line of bottles. As they rush to the party they join others and form a large raucous crowd. Later, as the party is in full swing, Mike and Zach toast with bottles of Miller 64 and Mike acknowledges Zach's genius.