We wanted to create very persuasive, exclusive, vogue and partly bizarre (as American beer on Czech market acts) atmosphere in all locations where our teams were working.Enjoy VIP fun in Miller GD style and win an exclusive ticket for a Miller Music Clubbing Tour in Turkey.For a whole month Miller teams visited every weekend evening selected bars, handing out samples of MGD. Every visitor who bought MGD won a free ticket to MCT VIP party or an attractive musical gift. In MCT VIP party we brought five visitors who won an exclusive trip to Turkey.

Awareness rapidly increased. The beer was successfully listed in all selected on-trade establishments. More than 7,000 consumers tasted the product in one month.