Cannes Lions
SAATCHI & SAATCHI, New York / MILLER BRANDS / 2009
Overview
Entries
Credits
Execution
Bar signs and posters only engage the consumer briefly. The goal was to create something that would keep them interested for longer. Something they would take possibly take with them and share. Some thing they could use.
Booklets doubling as beer coasters were distributed to bars. The booklets were faux catalogs featuring items to help people best "Live the High Life."
Outcome
The distributors loved it.
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12 items