Miller High Life calls out the lack of common sense in the Super Bowl spending frenzy and the ads that come out of it. Rather than spend millions of dollars on a Super Bowl commercial, Miller High Life came up with a way to have their voice heard for a fraction of the cost. Team watched Super Bowl ads, wrote, shot and edited through the night to air 7am the next morning on YouTube. In the piece, the Miller High Life delivery guy criticises the Super Bowl commercials, giving them a much needed dose of common sense. There were 76,000 within the first 4 days alone.