Cannes Lions

MILLER LITE BEER

LOPEZ NEGRETE COMMUNICATIONS, Houston / MILLER BRANDS / 2010

Overview

Entries

Credits

Overview

Description

Shows friends at a bar enjoying a Miller Lite. When Raúl tells his buddy Andrés that Miller Lite offers you protection, Andrés imagines a motorcade of beautiful Security Guards escorting a delivery truck. As the truck delivers Miller Lite at the bar where the guys are, and the bodyguards escorting the Miller Lite, the bartender appears now dressed in full security attire and whispers to Andrés: “Great taste, deserves great protection.” Andrés does a double take and exits his fantasy with a “wow.”

Similar Campaigns

12 items

Shortlisted Cannes Lions
Voicy - Machine

VMLY&R ITALY, Milan

Voicy - Machine

2022, LAVAZZA

(opens in a new tab)