Cannes Lions
LOPEZ NEGRETE COMMUNICATIONS, Houston / MILLER BRANDS / 2010
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Shows friends at a bar enjoying a Miller Lite. When Raúl tells his buddy Andrés that Miller Lite offers you protection, Andrés imagines a motorcade of beautiful Security Guards escorting a delivery truck. As the truck delivers Miller Lite at the bar where the guys are, and the bodyguards escorting the Miller Lite, the bartender appears now dressed in full security attire and whispers to Andrés: “Great taste, deserves great protection.” Andrés does a double take and exits his fantasy with a “wow.”
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