Million Chances is an initiative by Schwarzkopf empowering women, because not every woman has the chance to live up to her potential. Equally whether it‘s about education, profession or career – it‘s the mission to give every woman the chance to live her dreams and to achieve her aims. True to the motto: Let‘s turn no chance into a million chances.

The Million Chances initiative is very close to the heart of the brand Schwarzkopf itself. That’s why the concept is based on the Schwarzkopf brand equity and is visually inspired by the Schwarzkopf logo in form of a silhouette.

With the idea of silhouettes we don’t only define beauty new, we are even going a step further. Since Million Chances is not only about the outer beauty, but about the inner one, we are focusing on this and show the strength and confidence of women in a beautiful, unique