Cannes Lions

MILO

OGILVYONE WORLDWIDE, Kuala Lumpur / NESTLE / 2002

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Objectives: The primary objectives of the website are to develop the target audience's affinity with Milo, build user profile as well as create a memorable brand experience.Target Group: The Milo energyCity website is targeted to audiences in their early to mid-teen years. They are more likely to be urban, internet-savvy and grew up playing Nintendo. In a nutshell, the Y generation.

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