Our approach was to encourage people to carry their own non-disposable bottle (‘My Bottle’), and conducted the following: -Set up free tap water dispensers in restaurants and shops in Tokyo that are popular with young people-Made a special mineral water bottle with the campaign logo as monogram and sold at a major convenience store chain. With its simple and cute design, we encouraged the My Bottle use for their water needs.-Created a website to feature a 60-sec streaming movie. Also linked with Twitter

We are currently calculating the amount of plastic bottle disposal saved from the volume of used water dispensers. The special mineral water bottle was sold from Oct 2010, and it still keeps good sales as of Feb 2011. The number of stores with water dispenser setup has been increasing. Some magazines and websites featured this activity, and the client got a lot of inquiries and offers to cooperate.