Cannes Lions
MEX ADVERTISING AGENCY, Kiev / TM IZUMRUD, LCC IZUMRUD COMPANY / 2006
Overview
Entries
Credits
Description
This commercial is one of two commercials (another one is "Mannequin") for the launch of a new mineral water series on the market. One brand (Izumrud) unites 4 different mineral waters with different qualities. The concept is: find the mineral water which suits you best. A sumo wrestler tries to pole vault.