We thought it would be a good idea to convert several MINIs into ‘rolling stages’ that show other road users just how MINI drivers tick. So we shot some crazy situations that should not really be possible in a MINI while it is being driven and showed them to all other road users on high-resolution monitors mounted on the rear windscreen.

The scenes were able to show the exact on-street situation from a camera on the front windscreen of the MINI and a mixed program was added in real time. The result gave the impression of authentic crazy scenes happening inside a driving MINI. Decidedly ‘Not Normal’!

At the end, a QR code led interested persons to the prize competition.

• 800,000 contacts were generated in Berlin, Hamburg, Munich, Cologne and Frankfurt.

• The QR code took 1,685 people directly to the competition on the MINI.de website.

• Overall competition participation rose by 13%.