MINI creates fans. You love your MINI (or you’d love to drive one). And of course you want to express it. So why not tap into the latest fashion trend and knit or embroider a MINI? If you used the MINI shuttle service during the Fashion Week, you'd find the embroidery pattern aswell as all the materials you need on your seat.

Not only did visitors respond very enthusiastic to the shuttle service, the little embroidering package was received very positively. People left the car with a smile on their face. Afterwards, MINI received a lot of free publicity online and offline in car and fashion magazines alike.