Within the framework of MINI's Germany Spring Campaign 2006, Phase 4 has designed the online quiz "MINI Mind Masters". The application provides an interactive and playful approach to the brand MINI. Players have to prove their sports spirit: The moderator of the quiz challenges the users to answer 6 intriguing questions. To answer them, the user can use the timeout functionality to find out more about the car, the brand and a variety of vehicle and equipment components on the website. The MINI games that have been integrated into the quiz challenge the users’ reaction speed and driving skills.